BRAND IDENTITY / UI /UX                                                                                                                                                                                                              THESIS PROJECT                                                                                                                                                                                                                       PAN (ARIA) ZHANG

About


Moodie

Moodie is an emotional well-being app designed for young adults transitioning into post-grad life while dealing with uncertainty, stress, and career struggles.





    Generated by Hailuo AI

    Problem


    Post-grad Life

    Graduating college hits different. One day you’ve got a routine and maybe some help from your parents, and the next, you’re juggling bills, job hunting, and figuring out life—without anyone handing you money. It’s busy, confusing, and kind of overwhelming.


      Target Audience


      Shelly’s  Scenario

      This is Shelly. A 23-year-old recent graduate in New York. She feels overwhelmed by working and moving, constantly pulling all-nighters and trapped into self blame. She is unsure where she can get help. One night, while scrolling on her phone at home, She comes across a promotional ad on YouTube.


        Moodie


        How  It Woks

        Most emotional wellness brands focus on fixing the problems caused by emotions—like difficulty sleeping or trouble concentrating. But Moodie believes that everyone holds the key to solving their own problems. Once they learn to identify their emotions, they can keep balanced—and from that place, make better decisions.

        Prototypes


          01.   Identify Emotions  

          02.   Landing Page  

          03.  Tailored Reflectioin Videos    

          04.  Get Rewards    


        Revenue Strategy
        Partenership
        Business Phases

        Business


        Revenue Strategy

        We offer a free trial for 2 weeks and options for monthly and yearly subscription fees. 




        Partenership
        Our partners with brands and places that spark joy and calm—like aromatherapy shops, spas, and amusement parks, offering experiences that support emotional well-being in everyday life. The rewards give Shelly extra motivation to face her other emotional challenges.




        Business Phases
        Our partners with brands and places that spark joy and calm—like aromatherapy shops, spas, and amusement parks, offering experiences that support emotional well-being in everyday life. The rewards give Shelly extra motivation to face her other emotional challenges.





























        Roadmap
        Our  Product Strategy Across Future Business Phases.